Born X Raised A Deep Dive into the Iconic
Born X Raised is more than just a streetwear brand; it’s a cultural movement. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), the brand quickly rose to prominence for its authentic representation of Los Angeles street culture. Born X Raised is deeply rooted in the city’s history, embracing the raw, unfiltered essence of L.A. and translating it into fashion. With its unique designs and powerful messaging, Born X Raised has become a symbol of identity, resilience, and community.
Origins of the Brand
Born X Raised was born out of a desire to preserve the culture of a city undergoing rapid gentrification. Spanto, a native of Venice, Los Angeles, saw his neighborhood and its unique culture being eroded by development and outsiders. He wanted to create something that would honor the true essence of L.A. and the people who had lived there for generations. Partnering with his longtime friend 2Tone, they launched Born X Raised, a brand that would celebrate the spirit of Los Angeles and stand as a testament to its rich history.
The brand’s name itself is a nod to this mission. “Born X Raised” signifies being born and raised in a particular place, with the “X” representing the struggles and challenges that come with it. It’s a name that encapsulates the pride of being from L.A. and the determination to protect its culture.
Design and Aesthetic
Born X Raised’s designs are a blend of bold graphics, iconic fonts, and cultural references that resonate with those who understand the true spirit of L.A. The brand often uses black-and-white color schemes, with designs that feature striking contrasts and powerful messages. From the classic “On the Turf” collection to collaborations with other streetwear giants, Born X Raised consistently delivers pieces that are both stylish and meaningful.
One of the defining features of Born X Raised is its commitment to authenticity. The brand doesn’t chase trends or compromise its values to appeal to a broader audience. Instead, it stays true to its roots, creating designs that speak to the community it was built for. This authenticity has earned Born X Raised a loyal following, with fans who appreciate the brand’s dedication to preserving L.A. culture.
Cultural Impact and Collaborations
Born X Raised has had a significant impact on the streetwear scene, not just in Los Angeles but globally. The brand’s success lies in its ability to connect with people on a deeper level, beyond just fashion. It represents a lifestyle, a mindset, and a way of life that resonates with many.
Over the years, Born X Raised has collaborated with several high-profile brands and artists, further cementing its place in the streetwear world. These collaborations often fuse the brand’s distinctive style with the creative vision of its partners, resulting in unique, highly sought-after collections. Despite its success, Born X Raised remains grounded, never losing sight of its mission to honor and protect L.A.’s culture.
The Role of Community
Community is at the heart of Born X Raised. The brand was created to give a voice to the people of Los Angeles, and it continues to play an active role in the community. From hosting events to collaborating with local artists, Born X Raised is deeply involved in the cultural fabric of the city. The brand’s commitment to community extends beyond L.A., as it seeks to connect with like-minded individuals and communities around the world.
Born X Raised also gives back to the community through various initiatives. Whether it’s supporting local charities, providing resources for underserved neighborhoods, or simply creating a space for people to come together, the brand is dedicated to making a positive impact. This focus on community is one of the reasons why Born X Raised has such a loyal and passionate fan base.
A Legacy in the Making
Born X Raised is more than just a brand; it’s a legacy in the making. As it continues to grow and evolve, the brand remains committed to its roots, honoring the culture and people of Los Angeles. With each new collection, Born X Raised tells a story—one that is deeply personal, yet universally relatable. It’s a brand that stands for something, and in today’s world, that’s more important than ever. Visit Now: BornxRaised
Conclusion
Born X Raised is a brand that encapsulates the spirit of Los Angeles in every stitch, print, and design. It’s a celebration of the city’s culture, a nod to its history, and a tribute to the people who make it what it is. By staying true to its roots and focusing on community, Born X Raised has carved out a unique space in the streetwear world. For those who value authenticity, cultural pride, and quality craftsmanship, Born X Raised is more than just a brand—it’s a way of life.
